Hi, Iām Shubham Parekh, a Product Manager & Tinkerer. š
I'm a product manager with a deep passion for untangling complex challenges and crafting user-centric solutions. Prior to diving into product management, I took the entrepreneurial leap and founded a startup in the dynamic fintech space. This experience instilled in me a strong understanding of the market, the importance of user research, and the agility needed to navigate a fast-paced environment.
Case STudies
Work experience
Co-Founder & Director of Technology
Hirvepunya Private Limited / July 2016 - October 2021
At Hirvepunya Private Limited, I tackled the challenge of fostering connections within the gardening industry. I spearheaded the development of multiple web platforms that bridged the gap between businesses, fostering a thriving nature enthusiast's online community. This platform wasn't just about connection ā it was about promoting a greener nature-filled life.
Founder
TrustPe / November 2021 - June 2024
At Ideamachine Private Limited, I spearheaded the creation of a revolutionary escrow-based FinTech payment app - TrustPe. This wasn't just about innovation ā it was about understanding the market and the user. Through in-depth research, I validated the concept, pinpointed user needs, and defined a clear vision with a user-centric roadmap. Prioritizing features for optimal user experience and market fit was paramount.
My leadership extended beyond vision. I led cross-functional engineering and design teams during product development, ensuring a seamless collaborative process. However, the foundation of the app lies in user experience. I took ownership of UX/UI design, crafting an intuitive and user-friendly app prototype. Furthermore, leveraging my market research and target audience analysis, I developed robust user acquisition strategies, setting the stage for a successful launch.
Education
SPPU
B.E degree ā¢ Computer Engineering